These insights just in from suitemate and digeratus Casey Callendrello.
So, seniors in the Engineering School get the following email recently, asking us to fill out a survey. It purported to be from Dean Galil, the head of the engineering school. We’ve gotten a few surveys before:
From: “Zvi Galil” wess@webebi.com
To: “Casey Callendrello
Subject: your experience at SEAS
Date: Sun, 15 Apr 2007 01:00:03 -0500
Casey Callendrello: I know — you are bombarded with surveys. However, this one is different. I am inviting you to let us know what your Engineering experience has been like. Your vantage point as a graduating senior is extremely valuable to me and my faculty. Please let me know what you think. Click the link below to begin your survey - https://wess.webebi.com/wess/language.aspx?sid=PNPN2848700 (This link is unique. Please do not forward it.) Congratulations on nearing the end of your undergraduate education and thank you very much for completing this survey.
Dean Zvi Galil
I decided to fill it out later. I’m glad I waited: later, we received an email, this time actually from our dean. (Email addresses removed to protect the innocent)
Dear SEAS Senior,
You may have received an email inviting you to take a survey about your experiences at SEAS. I did not send this email, nor does the University know anything about the survey itself. While we do occasionally ask you to participate in surveys to help inform us about your experiences at Columbia, these invitations are always sent to you from an official Columbia email account. If you ever have any questions about whether a survey is authentic or not, you should email (list of Columbia officials) We value the feedback that you provide to us through official surveys.
Sincerely, Dean Galil
Hmm! So I decide to go to webebi.com to find out what they’re about. EBI, it seems, stands for Educational Benchmarking, Inc; a company that surveys college students to determine student satisfaction.
“Mission statement Educational Benchmarking provides the most comprehensive, comparative assessment instruments and analysis to support quality improvement efforts.”
That’s all well and good, but I don’t understand how a reputable company can fraudulently represent themselves as being authorized by Dean Galil and Columbia University, when they are clearly not. Think about it. Survey companies need students to be as unbiased as possible. It seems like a serious breach of ethics to me. Claiming to be authorized by the administration of the school is very different than the truth: they are selling our responses for profit. What I find to be most ironic is their privacy statement at the beginning of every survey:
Confidentiality: Educational Benchmarking, Inc. is an independent organization dedicated to protecting your anonymity for this survey. We have taken several steps to insure the confidentiality of your responses. First, all survey responses are submitted utilizing the identical data encryption methodology used to protect financial transactions conducted over the Internet. Second, your responses will be sent directly to EBI. Third, your survey responses to the personal demographic and survey questions will be analyzed by EBI, and returned and reported in summary form only. The organization sponsoring this survey will never have access to data that contains your personal identifier. Finally, EBI will never sell your email address or the demographic data collected in its surveys to third party data vendors.
I guess that’s true. They won’t be selling it to data vendors. It’s still up on the auction block, though. I certainly hope the university pursues legal action against “Educational Benchmarking, Inc.”
I know, when I filled out the survey, I lied on every question. If they can lie about who they are, I can lie about the survey data.